This program trains individuals to become: radio production technicians, advertising consultants or coordinators, journalists.
After a year of general training, students chose between one of the two following specializations:
Specialization BA Radio Hosting and Production: Skills acquired in this specialization include conducting research in order to produce news reports, producing automated programming or producing promotional radio shows.
Specialization BB Advertising Coordination and Consulting: Skills acquired in this specialization include conducting research in order to write advertising, promotional or public relations texts, assessing customer needs in order to create a media plan and developing a business network in the communication and advertising industries.
Specialization BC Journalism: Skills acquired in this specialization include analyzing news stories, conducting interviews, preparing news stories and reports for broadcast, writing news stories for the written media as well as for radio, television and the web.