Tourism Specialization in Tourism Product Marketing
Program code: 414AB
Program Description The program is geared primarily to the needs of agency and transporta¬tion company operations. It provides training diverse and varied enough to produce knowledgeable travel and tourism personnel. Courses are grouped into subjects with similar objectives and content: management and business principles, technical and specialized sub¬jects, personal development and communication skills. This program provides the appropriate tools and techniques that will enable you to accomplish a variety of tasks within the tourism industry: inquire about the customers needs, investigate itineraries and prices, investigate the availability and the suitability of various methods of transportation, draw up itineraries, make hotel and transportation reservations, give information concerning sightseeing and travel with a group as a guide.